Costello Takes the Airwaves

Well, I speculated that the material for a web video for the Costello campaign (At Large #1) might find it's way into a 30-second spot, and sure enough ...

Apparently, it started on cable this week and hits broadcast airwaves tomorrow. That's not a lot of time to build name ID via the airwaves, but I suspect it's a play for the margins. I think Costello has had the most work to do to build name ID and this obviously won't hurt. Whether it helps him merely lead the pack or win outright on E-day, we shall see.