« Insanity: Van Os Style | Main | Early Commentary on Heflin/Vo »

Lakoff, Ya Lost Me

Much like Kevin Drum, I have a copy of George Lakoff's "Don't Think of an Elephant" in my hands over this Thanksgiving Holiday. I hit page 43, and Lakoff loses me in telling the tale of how Democrats lost Gray Davis's recall election because of bad framing. There's a lot of detail that I skip over here, but by the time it gets to page 43, the reason becomes this:

In addition, Davis made the bad mistake of accepting the Democratic Leadership Council's metaphor of campaigning as marketing. In the DLC model, you look for a list of particular issues that a majority of people, including those on the left, support. In the last Congressional election it was prescription drugs, social security, and a woman's right to choose. If necessary, you "move to the right" - adopt some right-wing values in hope of getting "centrist" voters. Davis, for example, favored the death penalty and tough sentencing, and supported the prison guards' union. It's a self-defeating strategy. Conservatives have been winning elections without moving to the left.

Now, I really don't know where to begin on this one to make the best argument for Lakoff's ill-made point, but let me state a few things that get to the heart of this:

  • It was Dick Gephardt, he being very much anti-DLC after (ironically) helping found it, who said the 2002 elections would be a referendum on Social Security.

  • The DLC has often been knocked for not stating an avowed position on abortion, as the first two annual conferences in particular were widely criticized for this. Now the DLC is allegedly behind a master plot to raise reproductive choice as a major campaign issue??? Where the hell does Lakoff get this crap from?

  • Probably the biggest issue in that clip is the notion that Davis was "too centrist" in that he was pro-death penalty. Does anyone outside of Lakoff believe this??? Cripes, George, you teach from Berkeley ... you should know the history a little better.

  • The overall characterization of the DLC, for me at least, proves outright that Lakoff is not willing to let evidentiary facts get in his way of framing his own version of events. Beyond that, the characterization that it is either impossible, unlikely, or even to be frowned upon that one cannot hold views that are rooted in both liberal and conservative thought for completely honest reasons is a central fallacy that has me wondering how lenient Amazon's return policy is.

    To be fair, though, even Kevin found the Foriegn Policy section as worthy of Noam Chomsky level sanity. I've yet to get there. If you see on the news that a madman was escorted to HPD jails after stammering incoherently upon reading a book, you'll know what happened.